Small Business Marketing Blog

May the 'Printing is Dead' Debate Rest in Peace

Posted by Andre Palko on Fri, Jan 10, 2014 @ 03:58 PM

Several times a week I get emails with either the “print is not dead” theme or its opposite, “print is dead”. The latest one to hit my inbox asks “Is Direct Mail Dead?” Sometimes the articles are good and thoughtful. Frequently though, they are headline bait for pointless, shallow blurbs where the only thing that matters is a click.

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Tags: sales growth, marketing ideas

Are You Making These Two Lead Generation Mistakes?

Posted by Andre Palko on Fri, Nov 22, 2013 @ 02:05 PM

If you are struggling to generate more leads on a limited budget, chances are you’re not using this effective, low-cost marketing technique. It’s an idea you can start using right away to boost response, and when set up properly, it can generate leads for you round the clock for months or even years to come.

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Tags: content marketing, prospecting, lead generation

What Marketing Statistics are Trending in YOUR Business?

Posted by Andre Palko on Fri, Oct 25, 2013 @ 03:17 PM

Do you have a love-hate relationship with marketing statistics or numbers in your business? Numbers can solve a mystery, increase production or help you reach a goal. They can also overwhelm, especially when information overload is mixed with the daily demands of running a small business.

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Tags: sales growth

Is This Marketing Question Really That Tough?

Posted by Andre Palko on Thu, Oct 03, 2013 @ 06:25 PM

I recently saw a great marketing lesson acted out while having lunch with some friends at an outdoor café. The restaurant had a casual Sunday afternoon mix of families, young couples and sightseeing Harley enthusiasts enjoying the unseasonably warm weather.

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Tags: sales growth, marketing ideas

Does Your Marketing Strategy Include This Direct Mail Technique?

Posted by Andre Palko on Fri, Aug 30, 2013 @ 07:16 AM

One of the easiest marketing techniques you can use to increase sales is the sequenced mailing. As the name suggests, it’s simply a series of related mailings over a period of time, usually triggered by an event such as a new lead entering your system.

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Tags: sales growth, marketing ideas

7 Content Marketing Tips for Printers and Small Businesses

Posted by Andre Palko on Fri, Aug 09, 2013 @ 03:04 PM

In a previous blog article we talked about the 100+ year history of content marketing and how printing companies were involved from the very start. While the outward trappings of content marketing may come and go, its underlying value as a powerful marketing strategy will never go away.

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Tags: marketing ideas, customer retention, content marketing

How Printers Helped to Create Content Marketing

Posted by Andre Palko on Thu, Jul 25, 2013 @ 04:19 PM

There is always some shiny new marketing idea, media or strategy being presented as the next big thing. I admit I’m easily distracted by cool, new techno-wizardry or the latest marketing fad and at times am overwhelmed by sheer choice. But experience has taught me there is truly nothing new under the sun. When faced with countless choices of apps, software, tools, fads and experts, there is an easy way to take the mystery out of new marketing ideas and instantly figure out if it’s of any use. I’ll share that in a moment.

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Tags: sales growth, marketing ideas

The Most Important Marketing Question for Your Printing Business

Posted by Andre Palko on Thu, Jul 11, 2013 @ 04:38 PM

I confess that the most important marketing concept of all came to me accidentally. It’s quite simple and it revolves around one question. If you can answer it thoroughly, you’ll find yourself halfway to your ideal marketing strategy. The question: "Who is my ideal client?" Here's the confession part.

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Tags: sales growth, marketing ideas, ideal clients

7 Newsletter Marketing Tips for Printers

Posted by Andre Palko on Fri, Jun 14, 2013 @ 09:28 AM

Here are some tried-and-true tips for practitioners of newsletter marketing. Most apply to both print and email newsletters, although printers have the advantage with one tactic.

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Tags: marketing ideas

Are You Making This Marketing Mistake With Your Customers?

Posted by Andre Palko on Fri, May 31, 2013 @ 11:25 AM

While researching this article I ran some sales reports for our sister company that revealed some startling facts. They point out how devastating it is to underestimate the power of marketing to existing clients. And how our own expectations can sabotage our best efforts. The good news is that the fix is easy. Allow me to explain.

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Tags: sales growth, marketing ideas, customer retention